Seminars for Managers and Professionals
Category: Marketing / Sale / Customer Service
Programme SAQ-HEC Montréal en commerce de détail
(SAQ-HEC Montréal Program in Retail Management)
January 23, 24, February 13, 14, March 5, 6, 26, 27, April 16 and 17, 2012
Programme intensif de marketing
(Intensive Marketing Program)
March 16 through April 27, 2012 (6 Fridays - class break on April 6)
Marketing électronique : développer une stratégie Web intégrée qui va du mobile aux médias sociaux
(Integrating Your E-Marketing Strategy)
March 27, April 10, 24, May 8, 22 and June 5, 2012
Négociation en contexte de vente (La)
(Negotiations Within a Sales Context)
April 23, 24 and 25, 2012
Pratiques de vente avancées pour développeurs d'affaires expérimentés : pratiquez, analysez et améliorez vos habiletés de persuasion
(Advanced Sales Practices for Expert Business Developers)
May 3, 10 and 24, 2012 (3 Thursdays)
CRM (Customer Relationship Management) : une source indéniable d'avantages stratégiques (Le)
(Customer Relationship Management (CRM): An Undeniable Strategic Advantage)
May 14 and 15, 2012
Gestion de l'équipe de vente
(Managing the Sales Team)
May 16, 17 and 18, 2012
Connaître et mieux exploiter les tendances du commerce de détail
(Making Retail Trends Work for You)
Dates to be announced
Gestion de l'innovation et mise en marché des produits nouveaux
(Managing Innovation and Marketing New Products)
Dates to be announced
Marketing interentreprises (B2B)
(B2B Marketing)
Dates to be announced
Prendre le virage de la marque
(Shifting to a Branding Mindset)
Dates to be announced
Réunions de vente mobilisatrices! (Des)
(Motivating Sales Meetings)
Dates to be announced
Service à la clientèle : satisfaire et fidéliser par l'expérience-client (Le)
(Customer Service: Enhancing the Customer Experience to Boost Satisfaction and Loyalty)
Dates to be announced
Tableau de bord en commandite : planifier, organiser et optimiser ses stratégies
(Sponsorship Dashboard: Planning, Organizing and Optimizing Your Strategies)
Dates to be announced
Vente aux clients d'affaires (La)
(Selling to Corporate Clients)
Dates to be announced
